Clever communication, Inspiring action
Good design plays a pivotal role in the realm of digital health, significantly impacting the ability to achieve results that genuinely enhance people's lives. Good design can empower individuals to take charge of their well-being, inspiring motivation and behaviour change.
Branding & Marketing
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Marketing material LSG
Active in the creation and implementation of written LifeSense Group company marketing materials such as folders, booklets and presentations and
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Marketing material Oopsie Heroes
Led the creation and implementation of written Oopsie Heroes marketing materials such as folders, banners, booklets, packaging, user manual, etc.. to enhance brand presence.
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Marketing material Carin
Led the creation and implementation of the written Carin marketing materials such as folders, banners, booklets, packaging, user manual, etc.. to enhance brand presence.
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Public speaking
Public speaking experience at events and workshops engaging with diverse audiences. I enjoy sharing knowledge, inspiring others, and adapting to different speaking environments.
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Writing & Content creation
Responsible for all copywriting at the company, ranging from SEO focused blogs, to website text, press releases, company newsletters, promotional booklets and informative app texts.
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Product photography
Responsible for the product photography & video campaigns showcasing the product functionality and aesthetics. Also worked collaboratively with other creatives to maintain a cohesive visual style in line with the brand’s identity.
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Trade fair stand design
Successfully developed a visually appealing and engaging stand concept that aligned with the event theme. Incorporated strong branding elements and clear messaging that effectively communicated LifeSense Group product proposition to visitors.
Skills & Expertise
Digital Marketing:
Proficiency in digital marketing channels and tools is essential in today's digital age. Understanding various digital platforms, such as social media, search engine optimization (SEO), content marketing, and email marketing, allows for effective brand promotion and audience engagement.
Strategic Thinking
Developed effective branding and communication strategies based on target audience and competitive landscape focusing on a cohesive brand identity and messaging.
Project Management
Branding and communication initiatives often involve managing multiple projects simultaneously. Having project management skills, including organization, time management, and the ability to meet deadlines, is important for successful implementation and delivery of campaigns.
Creativity
A creative mindset is essential for developing innovative and impactful branding and communication materials. This includes generating fresh ideas, designing visually appealing content, and crafting engaging narratives to capture attention and leave a lasting impression.
Content Creation & copywriting
Excellent writing skills are vital for crafting compelling copy and content that effectively communicates brand messages. Whether it's writing engaging website copy, creating social media posts, or developing marketing collateral, the ability to convey information clearly and persuasively is key.
Public Speaking
The branding and communication landscape is ever-evolving, particularly in the digital realm. Being adaptable to new technologies, trends, and platforms, and having a commitment to continuous learning, enables professionals to stay up-to-date and maintain a competitive edge